AFAS Live
AFAS Live began life as the Heineken Music Hall, and it opened in 2001 as Amsterdam’s purpose-built venue for amplified music. Architect Frits van Dongen designed it for modern concert sound; construction ran from 1996 to 2001 at a reported cost of €30 million. Inside, the main “Black Box” hall holds 6,000 people and spans 3,000 m², while the smaller “Beat Box” is used for after-parties and fits about 700. The venue’s identity shifted when the Heineken sponsorship ended in 2017, and on 16 September 2016 it was announced the name would change to AFAS Live effective 1 January 2017—spelled out with 70,000 blue caps on the aluminum façade. AFAS Live also has a record of high-profile shows: The Killers had a concert postponed in March 2009 due to a bomb threat at a nearby IKEA, and in 2013 Kanye West asked for an all-white dressing room. …
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