Balaton Sound
Balaton Sound began in 2007 and quickly became one of Europe’s biggest open-air electronic music festivals. The first festival ran from 12 July to 15 July 2007, placed on the southern bank of Lake Balaton in mid-summer—timing and setting that helped pull major public attention. From 2007 to 2012, it carried the Heineken Balaton Sound name, and since 2013 it has been branded MasterCard Balaton Sound for sponsorship reasons. The event takes place on a 2.5-kilometre stretch of public beach in western Zamárdi, built around multiple stages and hospitality areas, including a chill-out zone with hammocks, bean bags, and easy chairs. At the Main Stage, capacity reached about 50,000. In 2008, KPMG calculated 88,000 attendants over four days, with a daily average of 22,000, and visitor spending totaling over 1.6 billion HUF. …
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