Eventim Apollo

You’re standing in the Art Deco house of live music and entertainment that opened in 1932 as the Gaumont Palace cinema. Designed by Robert Cromie, who also renovated the Prince of Wales Theatre, it was built for nearly 3,500 seats, and in 1962 it was renamed the Hammersmith Odeon—a name still heard locally even after sponsorship changed the branding. The building’s status rose in stages: it became a Grade II listed structure in 1990, and later had that listing upgraded to Grade II\* in 2005. Sponsorship then drove the shifts in identity—renamed Labatt’s Apollo in the 1993–1994 period, then Carling Apollo in 2002, and later HMV Apollo from 2009 to 2012. In 2003, the stalls seating was altered so it could be removable, allowing venues to run either full seating or a standing-only configuration for crowds of around 5,000. One surviving link to the cinema era—the 1932 Compton pipe organ—was restored in 2007.

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