Negozio Olivetti
Olivetti’s Venice shop—Negozio Olivetti—is a two-level intervention by Carlo Scarpa in Piazza San Marco, created as one of the world’s earliest “flagship” store concepts. Commissioned by Adriano Olivetti in 1957, it was built in 1958 on the site of disused premises near the Procuratie Vecchie and the Cavalletto under the loggias, where a historic 16th-century building required careful integration of modern retail needs into protected fabric. Scarpa’s design became famous not only for its elegance but for how it solved practical constraints: water in Venice and requirements for safety and accessibility shaped the architecture as much as style did. After losing its original function for years, the shop reopened on 20 April 2011 following a philological restoration that returned its colors, furnishings, and original Olivetti machines. …
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