Looshaus
The Looshaus, also known as the Goldman & Salatsch Building, is a landmark of Viennese Modernism that stands opposite the Hofburg’s northern face at Michaelerplatz 3. Designed by Adolf Loos and completed in 1912, this building boldly contrasts with the surrounding historicist and Secessional ornament with a restrained, functionalist exterior that still uses luxurious materials. The lower façade is clad in green Cipollino marble from Euboea, while the upper residential stories are almost plainer, save for window boxes. A distinctive colonnade of Tuscan columns on the street side was conceived to echo the portico of St. Michael’s Church on the same square. Inside, Loos experimented with reinforced concrete to create large, adaptable spaces, enabling a functional separation of commercial and manufacturing areas while preserving openness on the main sales floor. …
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